the STARTER SYSTEM
Your first premium website + automated business hub. Built for coaches finally ready to go pro and stop DIYing everything.
introducing...
There’s a point every serious coach reaches where talent and consistency are no longer the problem, capacity is. You’re good at what you do. You know your clients get results. But the backend of your business asks more of you than it gives back. You’re juggling tools with systems you never had time to build, and somehow you’re still expected to show up at your best every single day. Most coaches try to outrun this phase with more effort… until they realize effort isn’t the issue. Infrastructure is. When your website, bookings, payments, funnels, and client management all start working together, you operate differently. You trust your work more. You free up mental space. You feel like a professional. The Starter System gives you the foundation every coach needs: A stunning website, automation basics, clean organization, and your first real backend infrastructure.
The Starter System builds you a real, premium online home that finally matches the quality of your coaching.
the solid, thoughtful infrastructure created for coaches who are ready to work like the ceos they're growing into...and build the kind of business they can scale from for years.
start strong
let me in
funnels, pages, contacts, useres
unlimited
unified website
1
custom-built pages
3
Cohesive Brand System
1
Core Business Tools Included
20+
Seamless Client Journey
1
Powerful CRM
1
Mobile-Optimized Experience
100%
Across Your Entire System
Analytics
Days of post-launch Support
30
custom Monthly Edit
1
faster client response time with automations
Up to 500%
currencies able to be processed
130+
communication tools built in
17+
admin hours saved per week
10+
reduction in monthly tech costs
60-80%
Behavioral Automations Pre-Configured
10+
infrastructure
6-7 Figure
It's Time...
stop doing it the hard way
If you’re being honest, most days don’t feel like how you thought running a business would feel like. In reality, it's like trying to keep a hundred open tabs (literal and mental) from crashing at the same time. You’re juggling DM inquiries in one window… a half-finished landing page draft in another… three different software tools you swear you’re going to “learn next week”… and a client notes doc that’s somehow saved in Downloads instead of the folder it belongs in.
And every time you go to fix something, it leads to five more things you realize you never had a real system for. It’s not that you don’t care. It’s that no one ever taught you how to build the backend of a business. You were too busy actually helping people. So you end up chasing down links, spending way too much time logging in and out of different platforms, and you lose potential clients simply because the experience feels… messy. You need a foundation that finally stops making you feel like a frazzled assistant in your own business. That’s what the Starter System is for.
apply now
I'm here to get clarity on my offer
You’ve got passion, ideas, and potential, but everything still feels a little… scattered. You’re craving direction and the kind of clarity that helps you stop second-guessing yourself and start moving with purpose.
Uncover the offer that actually fits your skills, your story, and your dream business model so you can finally start building something real.
Starter System
For new coaches & creators ready to go pro
3-Page Website
On-Page SEO Optimization
Lead Capture Forms
Chat Widget
Mobile-Friendly Design
Mobile App Management
Starter Notion Workspace
1 Website Edit / Month
Community Access
$197
/ month
+ $1,500 Setup
For scaling coaches & service-based entrepreneurs
1 Website
Unlimited Funnels & Pages
Unlimited Products
Unlimited Contacts & Users
Everything in Starter System
Quizzes
Courses & Communities
Memberships & Subscriptions
Social Media Planner
Comment-to-DM
Automated Review Capture
Notion Business OS
Affiliate Program
Basic Blog Access (DIY)
$397
/ month
+ $3,997 $4,497 Setup
For high-performing coaches & growing online brands
1 Website
Unlimited Funnels & Pages
Unlimited Products
Unlimited Contacts & Users
Everything in Growth Engine
Inbound + Outbound AI Agent
AI Chatbot
Ads Manager
QR Codes
Certificates
Notion Productivity Suite
$797
/ month
+ $6,497 $7,497 Setup
For new coaches & creators ready to go pro
$97
/ month
+ $1,497 $1,997 Setup
$997
$497
$147
most popular
Core features
1 Website
Unlimited Funnels & Pages
Unlimited Products
Unlimited Contacts & Users
Unified Inbox
Basic Workflow Automations
Forms + Surveys
Chat Widget
Email & SMS Campaigns
Built-in Calendar Booking
Payment Processing System
Mobile-Friendly Design
Mobile App Management
Tracking & Analytics
Starter Notion Workspace
3 Custom Website Pages
Custom Branding & Domain
One Core Offer Setup
On-Page SEO Optimization
CRM + Pipeline Setup
Core features
Core features
custom setup
5 Custom Website Pages
Contact Segmentation Setup
Enhanced CRM & Pipeline
3rd Party Integrations
Advanced Automations
Webhooks
10+ Custom Website Pages*
Advanced Funnel Build
Webinar Funnel Setup
Behavioral Automations
Multi-Pipeline CRM Setup
Full Blog Setup
Reputation Management Setup
AI Bot/Agent Build + Training
ongoing support
1 Custom Edit / Month
Community Access/Support
3 Custom Edits / Month
Weekly Live Q&A Calls
custom setup
ongoing support
5 Custom Edits / Month
Ongoing SEO Management
Quarterly Live Strategy Calls
custom setup
ongoing support
Founding Client Pricing
(First 3 Spots Only)
Founding Client Pricing
(First 3 Spots Only)
Founding Client Pricing
(First 3 Spots Only)
Starter System
growth engine
legacy builder
I'm here to get clarity on my offer
You’ve got passion, ideas, and potential, but everything still feels a little… scattered. You’re craving direction and the kind of clarity that helps you stop second-guessing yourself and start moving with purpose.
Uncover the offer that actually fits your skills, your story, and your dream business model so you can finally start building something real.
Starter System
For new coaches & creators ready to go pro
3-Page Website
On-Page SEO Optimization
Lead Capture Forms
Chat Widget
Mobile-Friendly Design
Mobile App Management
Starter Notion Workspace
1 Website Edit / Month
Community Access
$197
/ month
+ $1,500 Setup
Starter System
For new coaches & creators ready to go pro
1 Website
Unlimited Funnels & Pages
Unlimited Products
Unlimited Contacts & Users
Unified Inbox
Basic Workflow Automations
Forms + Surveys
Chat Widget
Email & SMS Campaigns
Built-in Calendar Booking
Payment Processing System
Mobile-Friendly Design
Mobile App Management
Tracking & Analytics
Starter Notion Workspace
core features
$97
/ month
+ $1,497 $1,997 Setup
$147
3 Custom Website Pages
Custom Branding
One Core Offer Setup
On-Page SEO Optimization
CRM + Pipeline Setup
custom setup
1 Custom Edit / Month
Community Access/Support
ongoing support
Founding Client Pricing
(First 3 Spots Only)
1 Website
Three custom built, mobile-optimized, premium-quality pages. A modern, conversion-ready website designed around your offer and ideal client, and built to grow with you.
Unlimited Funnels & Pages
Create as many landing pages, thank-you pages, opt-ins, and resource pages as your business needs, without extra fees or limitations.
Mobile-Friendly Design
Every page is optimized for mobile so your brand looks professional everywhere your clients find you.
Chat Widget
A branded chat bubble that lets interested clients reach you instantly, without you needing to check multiple platforms.
back
unlimited contacts + unified inbox
Your email list, clients, and leads all in one place. All client messages (email, text, form submissions, chat) flow into one clean inbox.
Email & SMS Campaigns
Send broadcasts, nurture sequences, and reminders using the same system that runs your funnels.
Forms & Surveys
Professional intake forms, contact forms, feedback surveys, and application forms built directly into your system.
built-in calendar + payments
A seamless booking and checkout system that lets clients schedule sessions and complete payments in one place, fully synced to your CRM for an organized, automated workflow.
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Workflow Automations
Automations that handle the essentials. Think thank-you emails, confirmations, lead tagging, and basic follow-ups, without requiring complex setup.
Tracking & Analytics
See where leads come from, what actions they take, and where they drop off, without needing extra tools.
Unlimited Products
Sell as many digital products, sessions, or mini-offers as you want. Everything is housed under one payment system so nothing gets scattered.
Starter Notion Workspace
A simple, organized workspace to track your goals, target audience insights, and projects, designed specifically for new coaches getting organized for the first time.
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3 Custom Website Pages
You choose the most important pages (typically Home, About, Offer) and we design and build each one based on your brand, voice, and goals.
Custom Branding & Domain Setup
Your brand colors, fonts, visual direction, and domain connected for you, so no tech headaches!
On-Page SEO Optimization
Foundational SEO setup so your pages load fast, index correctly, and look clean + rank well on Google.
One Core Offer + CRM Setup
A fully built funnel for your main offer, complete with landing page, checkout, tagging, and follow-up. Seamlessly connected to a CRM pipeline that shows where every lead is in your client journey.
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1 Custom Edit Per Month
Each month, you can request one done-for-you update, like a revised section on your website, a small layout tweak, or an adjustment to a form or automation. This keeps your system fresh without you having to touch the backend yourself. If you ever need something larger, like a full page redesign, a new funnel, or a strategy-driven rebuild, those are available anytime as paid add-ons at our hourly rate.
Community Access + Support
You’ll have ongoing access to a private support space where you can ask questions, get guidance, and feel supported as your system settles in and grows with you. This is where you can share ideas, get clarity, and make sure you're using everything to its full potential. If you ever need deeper hands-on implementation beyond standard support, you can request it, and it will be handled as an hourly add-on.
back
You’ll feel at home here if...
You’re finally signing clients and you want your business to look and feel professional.
You crave simplicity, clarity, and a beautiful online home that actually feels like you.
You've tried DIY’ing everything and you’re exhausted by the tech.
You care about your clients’ experience and want them to feel guided from the first click to the last session.
You feel embarrassed sending people to your current website or you don’t have one yet.
I'm ready
and why that matters
A system built for real growth doesn’t work for everyone. This is not for new coaches without an offer, without momentum, or without clients. It’s not for anyone looking for the cheapest option, a quick fix, or a template they can install and “figure out later.” It’s not for business owners unwilling to make decisions, collaborate, or invest in infrastructure that supports long-term growth. If you’re still experimenting, still unsure who you serve, or still trying to DIY your way through everything… this won’t be a match. This is a premium service for coaches who are past the beginner stage and ready to operate with the structure and systems of someone building a real company, not a hobby.
Who This Is Not For
BEFORE
manual work + late-night fixes
Your business works… but only because you are holding every piece together. Bookings in one tool, forms somewhere else, payments in another. Every new client means another round of copy-pasting, checking, fixing, and hoping you didn’t miss anything. You’re spending more time managing logistics than actually coaching people. And even though you’re doing your best, it never quite feels “put together.”
AFTER
a streamlined back-end & unified website
Your offers, bookings, payments, emails, and client journey run from one clean, cohesive system. Clients move through your process without you manually nudging them. Your website looks polished, your automations handle the busywork, and you finally have the structure you need to show up like the coach you know you can be. Everything feels lighter. Clearer. Professional. You’re not just “managing” your business. You’re running it with confidence.
Most coaches struggle because...
The Starter System works because it rebuilds the infrastructure that your decision-making sits on.
The hard
truth
"The website looks absolutely phenomenal! i really, truly enjoy everything you put together. There's always this pleasant and unique aesthetic. from the font, to the colors, the way the info is laid out. truly girlfriend, everything you touch is just fabulous." - Amanda D.
Their business runs on decisions made in survival mode. They're reacting instead of leading, juggling instead of planning, doing instead of directing.
let me in
Step 1: apply
You’ll select the Legacy Builder plan in the application. If approved, you’ll get a confirmation email with your next steps, or a notice that you’ve been added to the waitlist if all spots are full. Either way, you'll hear back within 24-48 business hours.
Step 2: Kickoff + Setup
You’ll complete a short onboarding form so we can understand your brand, your offer, and the way you want clients to move through your world. From there, we prepare the backend so everything is ready for your website build.
Step 3: Design + Build
This is where your ideas start to take shape as we design up to three custom website pages that reflect your brand and guide visitors toward the right next step. You can manually add as many additional pages as you’d like, and we’ll show you how to easily duplicate styles so everything stays consistent.
Step 4: Review + Launch
You’ll receive progress videos at each stage and submit two brief feedback forms so we can refine everything before your review call. Once everything feels aligned, we’ll walk through your new system together on a final handoff call and prepare it for launch.
Step 5: Support + Optimization
You’ll get 30 days of direct post-launch support, plus one monthly update request. Larger enhancements are available at our hourly rate. You’ll have access to our private community for questions and access to the weekly Q&A call replays.
How it Works
Step 1: apply
You’ll select the Starter System plan in the application. If approved, you’ll get a confirmation email with your next steps, or a notice that you’ve been added to the waitlist if all spots are full. Either way, you'll hear back within 24-48 business hours.
Step 2: Kickoff + Setup
You’ll complete a short onboarding form so we can understand your brand, your offer, and the way you want clients to move through your world. From there, we prepare the backend so everything is ready for your website build.
Step 3: Design + Build
This is where your ideas start to take shape as we design up to three custom website pages that reflect your brand and guide visitors toward the right next step. You can manually add as many additional pages as you’d like, and we’ll show you how to easily duplicate styles so everything stays consistent.
Step 4: Review + Launch
You’ll receive progress videos at each stage and submit two brief feedback forms so we can refine everything before your review call. Once everything feels aligned, we’ll walk through your new system together on a final handoff call and prepare it for launch.
Step 5: Support + Optimization
You’ll get 30 days of direct post-launch support, plus one monthly update request. Larger enhancements are available at our hourly rate. You’ll have access to our private community for questions and access to the weekly Q&A call replays.
How it Works
Your Investment
ONE-TIME SETUP FEE
Your setup fee covers the custom build of your website, CRM, funnel, automations, and Notion workspace. Instead of stitching together random tools, you start with a unified system designed to eliminate chaos and simplify your day-to-day. This is a one-time investment that gives you a clean, scalable foundation built with long-term growth in mind. It ensures your entire backend is organized, efficient, and ready to support you from the moment you launch.
Monthly Membership Fee
Your monthly membership covers the ongoing hosting, maintenance, updates, and support required to keep your website and systems running at peak performance. Just like any high-functioning business tool, your backend needs consistent care to stay secure, fast, and aligned with your evolving goals. This gives you continued access to premium tools, troubleshooting, optimization, and monthly improvements, not just a one-and-done project.
Your Investment
Email & Text Messaging Billing
We keep email and text messaging separate from your monthly membership because usage varies for every business. Emails are billed at about $0.675 per 1,000 emails and SMS messages at just a few cents each, depending on carrier and length. Most clients spend anywhere from $2–$20/month, with higher months only during big launches. You’re only billed for what you actually send. This keeps your costs fair, flexible, and fully transparent.
Your Investment
How long does the setup take?
Do I need to know anything tech-wise to use this?
What happens if I want to add more pages or features later?
Why do I need this if I already have tools?
Can I migrate my existing clients & contacts into this system?
What if my offer changes... will my system still work?
Frequently Asked Questions
gain access
back
Most Starter System builds are completed within 2-4 weeks, depending on how fast you complete your onboarding and approvals. We work in structured phases so you always know what we're doing, what we need from you, and exactly when your system will be ready. No guessing, just a clear timeline start to finish.
How long does the setup take?
back
No, but you'll likely pick up some really cool skills along the way. We build everything so it works the way you work. We aim to make it simple, intuitive, and organized. We also include training videos and a guided handoff so you always know where to click, how to update things, and how to manage your CRM without overwhelm.
Do I need to know anything tech-wise to use this?
back
You can upgrade anytime or DIY additional pages. The Starter System includes what you need to get fully operational, and anything beyond that, such as additional funnels, pages, offers, or automation layers, can be added anytime, treated as additional investments billed at our hourly rate. This ensures you get exactly what you want without being locked into a huge upfront commitment.
What happens if I want to add more pages or features later?
back
Because this isn’t another tool, it’s an ecosystem. Instead of stitching five platforms together and juggling logins, your website, leads, payments, booking, automations, email, and client journey all live in one unified backend. Coaches who switch to this system experience fewer missed leads, and far less mental load.
Why do I need this if I already have tools?
back
Yes. We can help you import your current client list, leads, and pipeline data during the setup process. If you’ve been tracking things in spreadsheets, DMs, sticky notes, or random tools, this is where everything gets organized into a clean, usable CRM that finally makes sense.
Can I migrate my existing clients & contacts into this system?
back
Absolutely. Your setup is intentionally designed to evolve with you. Small updates are covered through your monthly edits, and bigger updates, like a new offer funnel, can be added anytime, treated as additional investments billed at our hourly rate. You’re not boxed into a system you’ll outgrow.
